In the first part of our top tips on making the most of your window cleaning quotes, we covered the true cost of giving free window cleaning quotes (including both time and money). You calculated how much YOU are spending and we gave some suggestions on reducing that cost.
In this section, we're going to discuss the importance of accurate quotes and review the pros and cons of several methods.
We get it. We're all in a hurry and it's tempting to cut corners and give a rough quote (usually based on incomplete data). But there are implications to your business.
We believe it's crucial to give your customers the most accurate quote possible. Here's what can happen if you don't:
Below we will go over a few common methods used to give quotes and discuss their pros/cons, especially in terms of accuracy.
Probably the most common old-school way of quoting is just using the square footage of the property.
The advantage of this method is that it's simple and does not require travel, which as we discussed yesterday is a bigger factor than most realize. But, it does not tell you anything about the number of windows or their size. And it does not account for the complexity of the job. What types of windows? How hard are they to reach? Do they have true divides?
Another common option is talking to the customer on the phone and asking questions about the property and windows.
Again, this approach avoids traveling, but customers often do not understand the nuances of the various window types. They may also underestimate or overestimate their window count and the complexity of the job. Overall, the quote is likely to be inaccurate.
There are a few tools around that can be integrated into your web site to allow customers to construct their own quotes. They typically work like this:
These tools are useful since you avoid having to travel to give a quote, but:
Ultimately, you're the window expert and only you can correctly (and quickly) identify and count the windows of each type, as well as adjust as necessary (depending on accessibility, etc)
This is the most accurate approach since you can see first hand all the windows, their type and their location. But obviously the time/money spent is a huge downside as discussed previously.
To summarize what we've discussed thus far, you need a way to:
Finding the right balance of these points is key to providing the best quote with the least amount of hassle and wasted time. This was the inspiration behind Snappy Bids: by allowing customers to take pictures of their property, you get a chance to provide a fast and accurate quote without having to travel, but also without over-burdening the customer (most people are happy to spend a couple of minutes taking a few pictures).
In our next section, we'll discuss the importance of building trust and how it can dramatically increase your chances of turning a quote into a paying job.